Top 5 Beauty Retail iOS Apps in the United States Q1 2023

During the first quarter of 2023, the top 5 beauty retail applications on iOS in the United States showed varying trends in downloads and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

Ulta Beauty: Makeup & Skincare experienced a decline in weekly downloads from 164K at the end of December to a low of 68K in early February. However, downloads saw a resurgence, peaking at approximately 102K in mid-March before settling at around 71K by the end of the quarter. Active users started at 758K and showed minor fluctuations, closing the quarter at 685K.

Sephora US: Makeup & Skincare had an interesting quarter with weekly downloads peaking at 165K in early January, followed by a dip and another rise to 105K by the end of March. Active users saw a high of 672K in the first week of January, with some fluctuations throughout the quarter, ending at 661K.

Flip.shop showed significant growth in weekly downloads, starting at 26K and reaching a high of 62K in early March before declining to 37K by the end of the quarter. Active users mirrored this trend, growing from 17K at the end of December to a peak of 34K in early March, then decreasing to 22K by the end of March.

IPSY: Personalized Beauty maintained a steady performance in weekly downloads, starting at 15K and peaking at 19K in early January. The downloads then fluctuated slightly, closing at 15K. Active users followed a consistent pattern, beginning at 160K and ending with a slight increase to 167K.

Scentbird Perfume Box had stable weekly downloads ranging from 7K to 10K throughout the quarter. Active users showed a small rise from 25K at the end of December to 28K by the end of March, with minor fluctuations in between.

For more detailed insights and trends, visit Sensor Tower.